In recent years the amount of data an organization collects, stores and analyzes has grown exponentially.
To address this information explosion problem, organizations are currently spending more on Business Intelligence (BI) tools to try and visualize the enormous amounts of data they currently have.
BI tools are able to collect and curate the data into pie charts, graphics and other visuals quickly both in the cloud and desktop. Being able to visualize your data is a good first step, but it creates the need for organizations to then analyze the data they see and the visuzalizations only provide answers to easy questions like, “How is our revenue performing?” or “What region is contributing the most to our bottom line this quarter?”
However, BI tools only report on the metrics you explicitly tell them to report upon. There is no data analysis performed on data not explicitly specified and hence they will never find insights you were not already looking for in the data. With customer behavior, demographics and influences changing frequently, business need a solution that helps them understand when a customer segment begins to buy products in a new way, indicating an emerging shift in behavior.
Organizations have a plethora of data they collect and store. BI tools only provide visualizations of all that data. To analyze the data would require years of effort and teams of expensive and hard-to-find data scientists. We can help.
Contact Us about how to use Business Intelligence for your organization.